Partner interviews should be seen as fundamental to securing your clients for the future and taking market share away from your competitors. However time and time again there is a tendency across our profession to treat partner interviews as an informal discussion and a break from the billable unit grind. Surely if it doesn’t work out there is no loss to your firm. However, when you start measuring the non-billable time expended by your team over a prolonged period, and the opportunity cost of lost revenue, getting the process right at the beginning is fundamental to ensuring a successful outcome. 

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